Syrup
Syrup
12 Vestry St, New York, NY 10013, USA
+1.212.680.1477

Syrup (n) Syr-up: A concentrated solution of ideas, often used as a vehicle for healthy visceral branding.

The Live/Work Loft
We are brothers-in-laws and roommates, neighbors and friends, locals and immigrants, athletes and nerds. Our business is not run like an office. Syrup is a live/work loft. Well, no one actually lives here, but our lives happen here, and all of us have spent the night here. We have Syrup Sunday brunches in the office. We have jam sessions in between brainstorming, soccer games before coming to work, and the best espresso machine money can buy. We have an open door policy. Actually, we don't have any doors. Friends hang out, clients stop by, wives drop off kids, and kids make us drop everything. We are the essence of live/work.

Syrup is a multidisciplinary, International advertising and design agency with offices in New York City and Helsinki, Finland, with a work philosophy like no other. Based on a live/work premise, the firm and its members allow their lives to permeate their work: "Friends hang out, clients stop by, wives drop off kids, and kids make us drop everything." Their focus is firmly on the development of strong creative concepts with the particular media execution coming second. Their work spans all categories of modern brand development, focusing on integrated brand campaigns on the web, print, film, and in environmental installations and events.

This way of life and creative approach has led Syrup to develop long-term, meaningful client relationships with some of the world's largest and most recognized brands such as GE, L'Oréal, Nike, MTV, Sony, Warner Records and Motorola among others. In addition, they still find time for more intimate projects with smaller organizations, companies and cultural institutions.

Founded in New York in 1998 by Robert Holzer and Jakob Daschek, Syrup opened its Helsinki office in 2001 and has grown steadily ever since. Their work has been featured in design books and publications across the world, including the UK's Creative Review, USA's I-D and Print magazines, and Hong Kong's Idn. Having garnered accolades and honors for their creative efforts throughout the years, most recently Syrup has been awarded The One Show's 2005 bronze pencil in the coveted and competitive Integrated Branding category.

Syrup NYC Clients

Syrup NYC Team